Is the Branding Industry Preying on Business Owners? A No-Nonsense Guide

March 25, 2025

Strategist, Designer, and avid Karaoke-er. I use my 10+ years of design and illustration experience to craft brands that attract your ideal customers. Are you a small business with big dreams? We at Verdure Design Co. can help bring those to life!

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ceo at verdure design co.

hunter myers

Filed in: The Podcast

Listen up, entrepreneurs. If you’re feeling the pressure to drop thousands on professional branding before you’ve even got your business legs under you, this post is your wake-up call.

I’m Hunter Myers, founder of Verdure Design Co, and yes—I’m about to call out my own industry. Buckle up.

The Brutal Truth About Early-Stage Branding

Recently, I saw a social media post that hit me hard: a discussion about how predatory the branding industry can be. And as a brand designer? I’m going to risk getting “voted off the island” by agreeing completely.

You’ve heard the pitch: “Look good and you’ll make tons of money!” Sounds tempting, right? But here’s the reality check—this approach works for established businesses, not startups still finding their footing.

The Expensive Mistake Most New Entrepreneurs Make

Imagine spending $5,000 on a gorgeous brand identity, only to pivot six months later because:

  • Your target audience wasn’t quite right
  • Your services needed major restructuring
  • You discovered a more profitable niche

Been there, done that. Even I went through multiple rebrands before finding my groove with Verdure Design Co.

What You Actually Need First (Spoiler: It’s Not a Pretty Logo)

Before you even think about professional branding, here’s your priority checklist:

  1. Learn to sell. This skill will make or break your business—not your logo.
  2. Do real market research. I mean talking to 20-30 potential clients, not just your friends.
  3. Develop a minimum viable product. Get it out there. See if it sells. Refine. Repeat.
  4. Build solid business systems. Client onboarding, payment processes—these matter more than font choices.
  5. Generate consistent revenue. Aim for at least 6 months of stable income.

The Budget-Friendly DIY Branding Approach

No, this doesn’t mean MS Paint graphics. You need to look professionally adequate. Here’s my budget recipe:

  • Choose 2-3 consistent colors that represent your vibe
  • Select two fonts: one for headlines, one for body text
  • Create a simple logo (Etsy and Creative Market have affordable templates)
  • Use free tools like Canva
  • Focus on clear, benefit-driven messaging

Total cost? A couple hundred bucks. Total potential savings? Thousands.

When You’re Actually Ready for Professional Branding

Professional branding becomes a strategic investment when:

  • You’ve been in business 1-2 years
  • Your offers are stable and selling
  • You understand your ideal client
  • You’re hitting income plateaus
  • Your DIY brand is actively holding you back

The Ethical Designer’s Approach

As a brand designer, my job isn’t just making things look pretty. It’s about being a business partner. When clients aren’t ready, I’m direct: “Invest in sales coaching and market research first. Come back when your foundation is solid.”

Red Flags vs. Green Lights in Choosing a Brand Designer

🚩 Red Flags:

  • Pushing design before understanding your business
  • Ignoring your business model
  • Only showing pretty portfolios

🟢 Green Lights:

  • Asking about your revenue and goals
  • Requesting target audience data
  • Willing to tell you if you’re not ready
  • Demonstrating strategic thinking
  • Showing actual business results

Your Challenge

Be brutally honest about your business stage. Embrace the DIY phase. It gives you the freedom to pivot without the pressure of an expensive brand holding you back.

Save that branding investment for when it’ll be rocket fuel, not just a pretty distraction.

To my fellow entrepreneurs: Keep it real, stay focused, and build your foundation first.

Mic drop 🎤


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