How Rebranding Increased High-Ticket Sales for Wellness Company, That Healing Feeling

Faith Ashenden, CEO and founder of That Healing Feeling, is a neurohacking coach who helps women with chronic illnesses reprogram their subconscious minds and regulate their nervous systems to heal chronic symptoms. Initially, Faith’s team reached out for a podcast cover redesign, feeling that the existing design no longer aligned with her brand. However, after assessing her branding and business goals, we determined that a full luxury wellness rebrand would be a more impactful solution before tackling the podcast cover.

Why a Professional Brand Transformation Was Needed

Faith and her team faced a common yet significant challenge: they had outgrown their original brand. With a large social media following, thousands of students enrolled in her programs, and increasing price points, her existing branding failed to reflect the professionalism and premium nature of her offerings. It lacked the high-ticket coaching feel that was needed to attract premium clients, leading to unnecessary friction during the selling and buying process. The misalignment was so pronounced that Faith even started hesitating to send potential clients to her website.

From the Client:
“My brand didn’t reflect the elevated product that I was putting to market. Clients were coming to me expecting something like a bargain, and then they were shocked when the price was multiple 4 figures. This made the sales process very arduous and draining.”

Goals: Elevate the Wellness Business with a Full Brand Transformation

Our primary goal was to create a luxury wellness experience and brand that Faith’s ideal clients—”the type-A wellness woman”—would be drawn to. We wanted the new brand to exude authority while maintaining a serene, calming aesthetic. It needed to be irresistible, clearly communicate its value, and make Faith’s programs so compelling that they would sell themselves.

Strategy: How We Achieved a Successful Luxury Wellness Brand

We started with an in-depth strategic approach:

• Identifying Ideal Clients: We crafted detailed buyer personas, mapping their journey to That Healing Feeling. Most of Faith’s clients were Type-A, wellness-focused women who had exhausted traditional and alternative healing methods before finding her program.
• Competitive Analysis: We studied Faith’s biggest competitors to ensure her brand stood out while maintaining the luxury, trust, and credibility expected in the wellness space.
• Brand Positioning: We positioned That Healing Feeling as a premium, results-driven solution—offering a transformative experience rather than just another wellness program.

These insights guided every branding decision we made to create a brand transformation that resonated deeply.

The Step-by-Step Strategic Branding Process

Discovery Phase: We conducted a two-hour deep dive with Faith to explore her brand’s current state, ideal audience, competitors, and marketing strategies. We compiled these insights into a complete Customer Chemistry Blueprint, outlining the new brand transformation strategy.

Brand Direction: We established a visual and strategic foundation for the brand. The aesthetic needed to be natural, calming, and contemporary—aligning with the beauty and wellness products her clients already trusted. Neutral, earthy colors and feminine, sophisticated typography were chosen to create an instant sense of connection and credibility.

Logo Development:

• First Iterations: The initial logo designs had the right color and font direction but lacked the refined sophistication Faith desired. They felt too bold and did not fully convey the brand’s premium positioning.
• Final Iterations: We refined the typography, opting for an all-caps logo with subtle, elegant modifications. A unique design element was added—a small, abstract brain incorporated into the letter ‘A’—symbolizing the subconscious transformation at the core of Faith’s work.

Podcast Cover Creation: Faith received direction for a brand photoshoot that aligned with her new brand transformation. We then edited a close-up shot, incorporating shadows and textures to allude to subconscious work—a key part of her coaching methodology.

Website Design: Inspired by luxury yoga studios and high-end architecture brands, we designed sales pages that conveyed a sense of serenity and exclusivity. The high-ticket group coaching program was positioned as a virtual retreat, making the investment feel both aspirational and natural to her ideal clients.

Deliverables: The Full Luxury Wellness Branding Package

• Logo Development
• Color and Typography Palettes
• Brand Strategy (buyer personas, buyer journey maps, brand values, and voice)
• Brand Guidelines
• Podcast Cover Design
• Website Design
• Social Media Templates
• PDF Handouts
• Webinar Slides
• And more…

Results: Increased Sales & Business Growth

The transformation of That Healing Feeling was met with immediate success. Faith and her team have leveraged the buyer persona insights to guide multiple new product launches. With clear branding, they now execute marketing and sales strategies with greater ease and consistency.

Impact Highlights:

• Within 10 minutes of launching the redesigned website, the first-ever paid-in-full $6,000 purchase of Faith’s high-ticket program occurred.
• Since the rebrand, the website has generated multiple high-ticket sales, bringing in thousands of dollars in additional revenue.
• A celebrity client reached out to Faith about working with her shortly after the brand relaunch.
• The sales process is now streamlined and more effortless, as the elevated branding matches the premium pricing, reducing customer hesitancy.

In Their Words: Faith’s Experience with the Rebrand

“Communication is brilliant. Delivery is better than I could have asked. The day we published the first sales page, I made 6k in sales within 10 minutes. That speaks for itself. I love working with you so much that I have you on retainer now. I 100% trust you with ensuring the deliverables are aligned with our values and I truly love all of the assets….I just feel that my brand directly reflects the products and services now. The prospects get a “feel” when they get to my website, and without even reading, they know what they’re getting into. That’s exactly what I wanted.

People on instagram have [even] noticed that I’ve taken a big step up and they say that it comes across that I’ve clearly been very successful this year. This is why I’m so impressed. I’ve had so many peers say that they look up to me. Multiple people have even said they have my company on their vision boards. It’s amazing that I’ve inspired people, and I know that my branding is a huge part of that. It screams – elevated”

– Faith Ashenden, CEO & Owner of That Healing Feeling

Elevate Your Brand with Luxury Wellness Branding

Through a strategic luxury wellness branding, That Healing Feeling now embodies the high-ticket coaching brand Faith envisioned. The business looks more professional, high-end, and aligned, while also generating substantial financial success and stronger client engagement. If you’re ready to attract premium clients, elevate your wellness business, and create a brand that truly reflects your high-ticket offerings, let’s make it happen together. Contact us today to start your own luxury wellness branding transformation!