Ever spent weeks perfecting your brand’s visual identity—custom fonts, color palettes, the whole nine yards—only to sit down and write your About page and completely freeze?

Or maybe you’ve got this killer personality in real life, but when it comes to putting it on paper for your business, everything comes out sounding like a corporate robot wrote it?

You’re not alone. So many entrepreneurs nail the visual side of their brand but completely underestimate how much their words actually matter. And that disconnect? It’s costing you clients who would absolutely love working with you—if only they could hear your actual voice instead of whatever watered-down, “professional” version you think you’re supposed to sound like.

Think of it this way: your visuals get people to stop scrolling, but your words are what make them stay, trust you, and eventually buy from you. They work together. You can’t have one without the other and expect your brand to actually convert.

That’s exactly what our latest Brand Bite Podcast guest discovered, and it completely transformed how she helps her clients show up online.

Meet Lucy Bedewi: From Fired in 90 Days to Building a Copywriting Empire

Lucy Bedewi is the copywriter and messaging strategist behind My Write Hand Woman (yes, spelled W-R-I-T-E, which I absolutely love). She helps women founders stand out and scale by giving them conversational copy, razor-sharp clarity on their differentiators, and a consistent brand voice that actually sounds like them.

But Lucy’s path to entrepreneurship? It started with getting fired from her first post-college job in 90 days.

Talk about a wake-up call, right?

Sitting on her mom’s couch, fresh out of the corporate world, Lucy had this moment of clarity: she couldn’t work for someone else. So with her psychologist mom’s blessing and zero guarantees, she dove headfirst into building a copywriting business during the pandemic—working 18-hour days from her childhood bedroom, hustling in Facebook groups and (remember this?) Clubhouse to find clients.

Fast forward to today, and Lucy has found her sweet spot working with sassy, bold women who are ready to put their full personality into their brand messaging. Because nothing lights her up more than watching a woman who’s hilarious and sharp in person finally let that same energy show up on paper.

The Professional vs. Personality Paradox

Let’s talk about something Lucy absolutely nailed in our conversation: this idea that “professional” has to mean boring, corporate, or buttoned-up.

Spoiler alert—it doesn’t.

When clients tell Lucy they want their copy to be “professional,” what they’re really saying is: I don’t want people to lose respect for me. And that’s totally valid. But we need to completely redefine what respect actually looks like in the business world.

Think about it. If your ideal client is a creative entrepreneur who values authenticity and humor, showing up in a stiff, corporate voice isn’t going to earn their respect—it’s going to make them scroll right past you. But if you let your personality shine through? If you crack a joke, drop an F-bomb where it feels natural, show off your tattoos? That person is going to think, “FINALLY. Someone who gets it. Of course I want to work with them.”

Lucy’s advice is simple: you have to know who you want to work with and what they actually want to see. Because trying to be something you’re not—or worse, toning yourself down to appeal to everyone—is the worst thing you can do, especially if you have a personal brand.

4 Game-Changing Insights About Brand Messaging That’ll Transform How You Show Up

1. Your Brand Voice Is Separate from Your Actual Voice (And That’s a Good Thing)

This might blow your mind a little, but your brand voice and your personal voice are two different things—and they should be.

Lucy creates brand voices for her clients that are rooted in who they are, but they’re still a process. She’s not just transcribing their words, throwing them into ChatGPT, and calling it a day. She’s actually crafting what their brand voice is—the specific sentences they’ll say again and again, the exact articulation of their differentiation, the tone they’ll use consistently.

Why does this matter? Because you’re human. Some days you’re going to wake up and everything feels like it’s falling apart. If your brand voice was just a direct reflection of your internal state, your audience would get whiplash from the inconsistency.

But when you have guidelines? When you know exactly how your brand speaks, what stories it tells, and what tone it uses? You can show up with confidence even on the days when you personally feel like garbage. Your brand can be at 100% even when you’re at 60%.

That separation isn’t inauthentic—it’s strategic. And honestly? It’s a form of self-care as a business owner.

Lucy put it perfectly: “I don’t want my brand voice to be me at my worst. Guaranteed my clients don’t either.”

2. You Don’t Have to Share Everything to Be Authentic

There’s so much pressure in the online business world to share everything. Every struggle, every behind-the-scenes moment, every random thought that crosses your mind.

But Lucy brings up something crucial: context matters.

If you’re an operations specialist and you had a nightmare travel experience where nothing worked at the airport? Absolutely turn that into content about why operations matter. That’s gold. But if you’re a professional ballet dancer with an aspirational, elegant brand and you start posting about your messy travel drama with no connection to your work? Your audience is going to be confused.

You can be authentic without making your brand encapsulate every single part of your chaotic human existence. (And honestly, Lucy’s right—some of us are way too chaotic to fit entirely into our brands anyway.)

Before you share something personal, ask yourself: How does this perform in the context of my brand ecosystem? If it fits, great. If it doesn’t, maybe keep it to yourself or save it for your personal account.

You’re allowed to have boundaries. You’re allowed to keep some things private. Authenticity doesn’t mean oversharing—it means being genuine about what you do choose to share.

3. Your Differentiators Matter More Than You Think (Even the Tiny Ones)

Want to know something wild? Most entrepreneurs actually know why they’re different from their competitors.

The problem? They shrink it. They convince themselves it doesn’t matter.

Lucy sees this constantly. Clients will come to her and say, “I think I’m different because of these reasons, but it’s not that important.” And she’s like, “What do you mean it’s not important? No one else is doing what you’re doing in this way.”

Any time you do anything even 1% differently, it matters. And you can make it matter through the way you explain it.

Take this example Lucy gave: if a web designer just says “my questionnaire is different than the other designer you worked with,” people are going to be like, “Okay… cool?” But if instead they say, “I get so deep into who you are that your website becomes a reflection of you that actually converts—instead of just another pretty template that looks good but doesn’t sell,” now you’ve got something.

That’s the power of articulating your differentiators well. It’s not about inventing something that doesn’t exist. It’s about taking what already makes you unique and communicating it in a way that makes people care.

And speaking of differentiators, you want to know what makes Lucy different from other copywriters? She’s probably the fastest you’ll ever work with. She does same-day turnarounds, writes entire websites in VIP days, and has an à la carte menu where you can order copy and get it in three days. No retainers, no drawn-out timelines—just fast, effective copy for businesses that are scaling and can’t afford to wait.

See how clear that is? That’s what you need for your own business.

4. Brand Messaging and Visual Branding Work Best as a Team

Okay, I asked Lucy the spicy question: which should come first, brand messaging or brand visuals?

And in a perfect world, Lucy says messaging kicks everything off. The ideal cadence would be: brand messaging → visual branding → website copy → website design.

But let me be clear about something—this isn’t about one being more important than the other. They’re both essential, and they work together to create a complete brand experience.

When you develop your messaging first, you get crystal clear on your story. And your story—especially for personal brands—is going to help inform whether your brand should be bold and unapologetic or more authoritative and refined. That clarity makes it so much easier for your visual brand designer to create something that actually reflects who you are.

When you have your messaging nailed down, you can articulate to your brand designer what you need. You can say, “Our brand voice is radically accepting” or “We went really hard on the edge and attitude,” and your designer can look at that and immediately know—okay, no pastels. We’re going dark and moody.

But real talk? Lucy also works with people who come to her with fully designed websites and need copy written after the fact. And you know what? She makes it work. I do the same thing on the visual side when clients come to me with their messaging already done.

At the end of the day, the most important thing is that you hire professionals to help you with both. Whether you start with messaging or visuals, make sure you’re working with people who know what they’re doing. Your brand needs both to actually work.

What Actually Changes When You Get Your Messaging and Visuals Aligned

Lucy loves seeing the internal transformations in her clients just as much as the money wins (though those are pretty great too).

She recently had a client who’d had a baby and kind of disappeared from social media for a while—totally normal when you’re dealing with newborn life. But after Lucy wrote her website copy, this woman went from posting basically never to showing up consistently with content that was good. She was telling her story, she had this renewed love for her brand, and she finally had clarity on who she wanted to be online.

I see the exact same transformation happen with my visual branding clients. When we nail their visual identity, their confidence skyrockets. They start posting more, showing up more, putting themselves out there because they finally feel aligned with what they’re putting into the world.

That’s what happens when you get both pieces right. You’re not just getting a pretty website or some clever captions—you’re getting clarity on your entire presence. You’re getting content ideas for the rest of your life. You’re getting a brand that feels as good as it looks and actually connects with the people you want to work with.

And suddenly showing up online doesn’t feel like pulling teeth anymore. It feels natural because you finally know what to say, how to say it, and you have the visual tools to say it beautifully.

That’s the power of working with professionals who can see what you can’t see. You’re in a dark attic with a single flashlight, trying to figure out what’s missing. But when you bring in a copywriter AND a brand designer, you’ve got multiple perspectives illuminating all the spots you weren’t even looking at—or the things you didn’t think were important but actually are.

Brand Messaging for Entrepreneurs: Ready to Sound Like Yourself Again?

This conversation is packed with real talk about why your words matter, how to let your personality shine through without losing professionalism, and why getting clear on your brand voice might be the missing piece that’s been holding you back from consistent visibility.

Whether you’re struggling to write copy that sounds like you or you’ve been playing it safe with bland, corporate language, this episode will show you exactly how to craft messaging that connects with your ideal clients and makes them want to work with you.

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After listening, head to Instagram and DM Lucy @mywritehandwoman to tell her what your biggest brand messaging struggle is. And if you want to find out your brand messaging superpower, take her quiz (link in the show notes)—people say the results are scary accurate.

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