Navigating Finances and Entrepreneurship, with Profit First Certified Consultant, Stacey Bennett

May 1, 2024

Filed in: The Podcast

In the dynamic landscape of entrepreneurship, ethical decision-making, personal well-being, and authenticity play pivotal roles in shaping the success and sustainability of businesses. Stacey Bennett, a seasoned financial expert and entrepreneur, shares invaluable insights gleaned from her journey. She sheds light on the intricacies of balancing ethical outsourcing practices, prioritizing personal well-being, and fostering authenticity in the entrepreneurial space.

Ethical Outsourcing: Aligning Business Practices with Personal Values

Stacey emphasizes the importance of ethical outsourcing practices, particularly in the realm of hiring virtual marketing assistants from the Philippines. For Stacey, it’s not merely about seeking cheap labor but rather about finding a balance between affordability and integrity with personal values. She meticulously vets outsourcing companies to ensure that employees are well-compensated, receive benefits, and are treated ethically. Despite the challenges of finding professionals for technical tasks like bookkeeping and accounting, Stacey remains committed to aligning her business practices with her values. She prioritizes sustainable client relationships over short-term gains.

Prioritizing Personal Well-Being: The Importance of Financial Compensation

One of the key takeaways from Stacey’s insights is the significance of prioritizing personal well-being as a business owner. She advocates for paying oneself adequately and emphasizes the importance of financial systems for clarity and peace of mind. Stacey shares her strategy of setting aside a portion of revenue for tax savings, profit allocation, and emergency funds. She highlights the detrimental effects of underpaid business owners facing burnout. By prioritizing personal compensation, Stacey underscores the need for business owners to invest in their well-being. This is necessary to sustainably navigate the challenges of entrepreneurship.

Fostering Authenticity: Embracing Vulnerability and Seeking Support

In a space often marked by pretense and the pressure to appear successful, Stacey advocates for authenticity and transparency. She encourages business owners to acknowledge their limitations, share their challenges openly, and seek support when needed. Stacey’s company initiatives, such as free public office hours, aim to provide financial advice and support to aspiring and current entrepreneurs. She is focused on fostering a supportive community where individuals can navigate the complexities of entrepreneurship authentically.


Stacey Bennett’s insights offer a roadmap for navigating the complexities of entrepreneurship with integrity, resilience, and authenticity. By aligning business practices with personal values, prioritizing personal well-being, and embracing vulnerability, entrepreneurs can cultivate sustainable and fulfilling journeys in the ever-evolving landscape of business ownership. Aspiring and current entrepreneurs alike can draw inspiration from Stacey’s journey and insights, paving the way for ethical, resilient, and authentic entrepreneurship.

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