Mrs. Claws Seafood Restaurant Branding

May 14, 2024

Filed in: Our Work

Mrs. Claws is a Seafood Restaurant that was started in 1985. They’ve become known for their holiday parties and wanted to incorporate that into their new branding without losing the upscale feel that matches their price tags.

Project Needs:

  • Logo Suite
  • Custom Illustration
  • Color Palette

Getting Started: The Direction Board

For this project, we wanted to blend the “holiday” emphasis with an elevated seafood aesthetic. To do this, we pulled color inspiration from evergreens and the color of shellfish. We wanted to keep the colors deep and rich to better appeal to a higher end clientele.

The Sketched Illustration

We wanted to bring in a hand-drawn illustration to the logo and decided a crab would be best. It is well balanced and has elements that could be pulled from it to create more variety. This crab was sketched up in Procreate before being transferred to Illustrator for vectorizing.

Illustration at Work: The Logo Suite

Thinking new branding might be in your future?

Check out our Brand Development Partnerships to get started. You can also Book a brand consultation with me. During that time we will spend 45-60 minutes deep diving into your current business and brand to pinpoint what’s working and what’s not. You can get your questions answered and leave with a write-up that you can use to guide your brand development moving forward. If you choose to book a branding package with me after your consultation, the fee will be applied to your total package cost.

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