Verdure Blog
Verdure Design Co. is a design studio dedicated to helping women in business thrive. Check out some of the blog posts below for information on how to take your business to the next level.
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As an entrepreneur and business owner, it’s easy to feel like you have to wear all the hats. You’re the head of the marketing, sales, and the fulfillment department in your business. Over time, this can really start to take a toll. You might be feeling overwhelmed, overworked, and just plain burnt out. When you […]
Branding isn’t forever. In an ideal world, we would be able to do our branding once and attract the right kind of people by conveying the right kind of message. But this is the real world, which means circumstances change, our business grow, we don’t always hit the nail on the head the first time […]
Pin and Ink is a woman-owned tattoo shop dedicated to making the tattoo experience inviting and inclusive. The goal with their branding was to develop a logo and accompanying brand guidelines that would appeal to women and challenge the idea of a “traditional” tattoo shop. Target Audience Pin and Ink’s main audience is women between […]
Learning how to identify your dream clients and then marketing directly to them is one of the biggest game changers for most businesses. I know for me, as a brand strategist, my designs kicked into high gear and became far more effective when I started designing to the dream client as opposed to the business […]
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