Verdure Blog

Verdure Design Co. is a design studio dedicated to helping women in business thrive. Check out some of the blog posts below for information on how to take your business to the next level. 

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Show Your Work: WTFrites Food Truck Branding

Show Your Work

WTFrites–pronounced “What the Frites”–is a food truck started by two skaters who saw a need for better snack food options at the skate parks they often frequented. They wanted to start a truck that had hearty munchies that were easy to chow down on in between drop-ins and boardslides.

Branding can be a pricey process, and while I will always encourage more established businesses to hire a professional brand designer and strategist, I understand that sometimes DIY is the way to go. Here are some free resources to help you on your DIY brand journey.

Is Your Business Ready for A Graphic Designer

As an entrepreneur and business owner, it’s easy to feel like you have to wear all the hats. You’re the head of the marketing, sales, and the fulfillment department in your business. Over time, this can really start to take a toll. You might be feeling overwhelmed, overworked, and just plain burnt out. When you […]

Pin and Ink is a woman-owned tattoo shop dedicated to making the tattoo experience inviting and inclusive. The goal with their branding was to develop a logo and accompanying brand guidelines that would appeal to women and challenge the idea of a “traditional” tattoo shop. Target Audience Pin and Ink’s main audience is women between […]

How to Overcome the Fear of Starting a Business

Conquering your fears doesn’t have to be a mountainous challenge. By following these six simple steps I have been able to control a lot of the fears that used to dominate my life. My hope is that they give you a place to start so you can begin to do the same.


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